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It may interest you: 7 Key Elements to Plan, Design and Optimize Landing Pages You are the fastest, the most innovative solution, the one that covers a specific area and market niche. In addition to this, it always includes all the tracking codes and scripts that are necessary to measure the performance of the campaigns. #6 How many and what keywords should I include in Google Ads? choose google ads keywords In my case I do not include more than 5 keywords per group , this with the intention of improving the relevance of the campaign and so that each group talks about a product and the solutions it offers, it also allows me to have greater control over the campaigns.
as well as preventing the budget from being dispersed. Because Austria WhatsApp Number of the way keywords work today, it is not necessary to include too many keywords, since it is possible that in the end they will end up competing with each other. It may interest you: The secret of keywords in Google Ads The death of keywords in Google Ads In addition to, the budget is dispersed, and it is something very technical due to the algorithm, the Google system has to make a greater effort in its calculations to determine which words work best in Google Ads. , having 5 words in a group is not the same as having 50.
How do I choose the right words for my campaigns? When selecting keywords, you must keep in mind that not all people have the same intention or are in a different phase of the purchase. There are users who are in an exploration stage, looking for information on how it works, and the characteristics of the product or service. , and others who are already ready to buy Therefore you must use words that have that defined purchase intention . For example for a bicycle store when a person searches, features urban bicycles and urban bicycle store.
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