What are the Main Social Networks for Marketers

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This is essential for algorithms to consider your profiles active and keep showing your posts to your followers. An editorial schedule gives you a big picture. During a month, for example, you can plan 16 educational/entertaining posts and 4 promoting posts on Instagram, giving you an 80/20 balance. 7. Follow performance indicators Brands can’t use social media marketing without constantly checking indicators.


With the right metrics for social networks, you will find ways to continually improve your strategies toward better results. Remember when we discussed the goals for social media when we cited the importance of getting the right KPIs for your marketing plan? That France Phone Number Data alignment between what you measure and what you want to achieve is the best way to do it. Just try to avoid keeping track of vanity metrics, those numbers that seem impressive at the surface. The number of likes and followers, for example, doesn’t necessarily translate into real marketing goals. The most important KPIs are those that directly help your audience find your product and become loyal to your brand.




Now, let’s go deeper into the subject and better understand the main platforms for social interactions and social media marketing. You’ll have a broader view of their main particularities, the profile of people using them, and the kind of content that works better on each one. Facebook Facebook is still the most used social network in the world: around 2,9 billion users are active monthly. So, it is naturally the one with the biggest reach for brands. But there is a growing perception that Facebook is being left aside by younger generations who are migrating to more visual platforms such as Instagram and .