What is HubSpot and what is it for?

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Surely you've heard of it, but do you know what HubSpot is and what it is for? This is one of the tools most acclaimed by users to help enhance and optimize a company's digital marketing plan.


HubSpot , founded in by Brian Halligan and Dharmesh Shah, has managed to place itself in the top positions in the ranking of software focused on inbound marketing in just a few years .

This type of marketing encompasses strategies that combine marketing and advertising techniques and that seek to accompany the user throughout the entire purchasing process, from acquisition to completion and loyalty; but always in a friendly and non-intrusive way. Thus, HubSpot allows you to carry out this entire process completely and from a single platform.

What is HubSpot?
HubSpot is a software that offers an integrated solution Mexico Mobile Number List to control numerous and varied aspects related to a company's marketing and sales from a single platform. It offers companies a comprehensive way of working, giving them a broader and more general vision of their business and situation.

Later we will see all the functionalities that HubSpot offers us and we will understand a little more the secret of its success. But let's now see what HubSpot's basic services are, the four pillars on which its service is based :



HubSpot CRM: The acronym CRM stands for Customer Relationship Management, which stands for Customer Relationship Management. And that is what Hubspot CRM is, the backbone of the platform, where the company's contact database is located and where business relationships with clients and the company are undertaken.
HubSpot Marketing Hub: is the software that helps create and manage the web pages necessary for a company. From landing pages to a complete website. Thanks to it, you can carry out strategies to increase traffic, generate leads and execute inbound marketing campaigns.
HubSpot Sales Hub – Here HubSpot offers tools to make sales teams more efficient.
HubSpot Service Hub: is HubSpot's customer service software that helps us provide customers with the best support.
The features of HubSpot
HubSpot is a very complete, integrated marketing management platform. It provides us with all the functionalities that a company needs to manage successful marketing campaigns. These are its main functions.

Design and publish websites
HubSpot offers us a content manager to create websites and tools for their positioning and implementation. Of course, with quite a few limitations compared to a website developed with a CMS with WordPress , for example.