How do you measure them More importantly

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6- Reliability The product or service needs to reliably work as advertised every time a customer wants to use it. 7- Performance The product or service must function properly in order for the customer to achieve his goals. 8- Efficiency The product or service should be effective for the customer by simplifying a time-consuming process. 9- Compatibility The product or service should be compatible with other products your customer is already using. The most important metrics for customer retention rate The key to improving your customer retention rate is understanding its key metrics. But what are these metrics? , how can you improve it? Answering these questions will provide you with the tools you need to build a customer retention strategy that has a significant and lasting impact on your store's profitability.




To do this, let's take a look at the most important customer retention metrics as follows: 1- Repeat customer rate Repeat customer rate is the backbone of customer retention. It measures the percentage of customers who want to make a second Ireland Email List purchase from you. Measuring your repeat purchase rate is an excellent way to evaluate the success of your retention strategy. The higher this metric, the more customers will be willing to return to your store. When it comes to measuring retention metrics, it's easy to get lost in a sea of ​​complex calculations. Fortunately, calculating repeat customer rate is fairly simple and only requires two pieces of information: The number of customers who have made more than one purchase, and this refers to their number in a specific period of time. I recommend looking at a full year to see the big picture.





Number of Unique Customers This is the number of different customers who have purchased from your store in a distinct time frame. Note that this is different from the number of requests. Fortunately, this is calculated for you in your Shopify reports. If you want to do it manually, all you have to do is divide the number of customers with more than one purchase by the number of unique customers. 2- Repeat purchase Purchase frequency shows you how many times customers return to purchase from your store. This is especially important when you consider that repeat customers are often responsible for a significant portion of a store's annual revenue depending on the product category. Calculating your store's purchase frequency is similar to calculating your repeat purchase rate. Using the same time frame you chose for your recurring purchase rate (for example, one month), divide the total number of orders in your store by the number of unique customers.

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