Parker customers but the reach came from two directions. The company published photos of its customers telling their interesting stories and additionally people posted photos wearing glasses on their private Instagrams. Customers performed by talking about themselves in a video or were shown in photos. However what deserves special attention is the method of communication. Warby Parker did not limit itself to just showing a photo of its product.
She showed customer experience. If the client was an artist his works were added to the photo wearing glasses in the form of a carousel. If a customer had an interesting story to tell a video was recorded with him. This method of communication Australia WhatsApp Number Data is nothing more than a strategic approach to building relationships with the client . Warby Parker is a company known for its relationship. And these are the values it represents. You can learn a lot from her including engaging the community in creating brand value. However the campaign that completely moved me was of course the activities of Toms. Can bare feet rock on Instagram? It turns out that yes.
Toms became famous for the WithoutShoes campaign but not because it asked its customers to share their bare feet but because it added a higher idea to the whole campaign. What does it mean? One pair of bare feet is one pair of shoes for those in need . The entire campaign generated over posts with bare feet. Unbelievable right? What is also amazing about all this is the fact that the photos do not show only feet people felt a really great mission and took photos with bare feet against the background of castles the sea and in other very .
发表于 2024-3-12 04:11:08
