Ideas increase in organic traffic

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During this phase, one concept must be kept in mind: most buyers, when contacted by a salesperson, have already started their purchasing journey by independently seeking information based on their needs. So, instead of forcing the prospect into a journey that begins with a phone call and ends with a contract, you need to focus on providing them with an experience that helps.

Them advance in their buyer journey. The hallmark of an inbound sales strategy is finding ways to attract people to your brand. However, how to do this depends largely on the behavior of the people you want Job Function Email List to attract. In fact, it is necessary to position yourself where prospects are, for example in the sector blogs they are consulting to find information. In this case, in addition to reading the blog.



Can be successful to contribute to it, potentially even leading your company to promote it. Another functional tool for studying the behavior of your prospects can be the investigation of social media , in particular LinkedIn , for example through the analysis of the groups in which they are active or ask questions. It is also useful to follow thought leaders in whom prospects are interested.