SocialPubli changes the game of influencer marketing

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Influencer marketing is essential for brands. It is a type of strategy with which they make themselves known through influencers: people capable of persuading their followers and who manage to increase brand awareness through their publications on social networks or blogs. They are, in a way, connectors between the brand and its target audience.


But, we believe that an influencer marketing strategy goes further and that is why we have turned it around! With SocialPublome micro-influencers, a generation of tweeters, bloggers, Instagrammers, YouTubers... with communities of less than 5,000 followers who share their concerns and passions on their channels, reaching a more specific and segmented audience. In other words: they are normal people, who are not famous or have legions of fans. The friend you can trust, the one you think “if he believes it, why not?” .

But before delving into the revolution proposed by SocialPuet's start at the beginning.

When did the first influencers appear?
Influencers have existed since the beginning of time and it is time to take Telegram Number Data advantage of them. A clear example of this was Isadora Duncan, the North American dancer who reinvented modern dance and who became the first “it-girl” with her “Delfos” style, which set a trend.

There were many public figures who became role models and who continue to influence us today. We talk about John Lennon, Albert Einstein, Marilyn Monroe or Frida Kahlo, among many others. Although social networks did not exist in his time, his ideas and thoughts were, and still are, acclaimed by millions of followers around the world and, in some cases, even his own image has become an icon ( Who hasn't seen t-shirts or posters of Einstein sticking out his tongue? Any of them, if they were alive today, would surely have millions of followers and brands would be lining up to include them in their influencer marketing strategies.



TodosSomosInfluencers: Mascotas influencers
But to be an influencer you don't have to be a person. There we have Naranjito, the mascot of the '82 World Cup, who is still an influencer today. O Curro, which was the image of the 1992 Seville Expo and is known throughout the world for its endearing colorful crest. And what about Cobi, the famous character designed by Javier Mariscal for the Barcelona Olympic Games in '92? Surely, if he existed, he could make a lot of money from his social media.