Why SEO is not used more in SMEs

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For a long time since the Internet emerged , thousands of businesses had the opportunity to take advantage of the fact that few companies had a presence on the Internet and, when doing a search in their area, the user would find them quickly.

However, those who are currently winning in this effort to be the first in search engine results are those who apply actions for web positioning or SEO . And it is almost always large companies that invest large amounts to appear in the first results.

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However, according to a recent survey in the United States , less than half of small business owners think that inbound traffic from search engines is important for future sales. Another 14% declared themselves unsure about it. Only 17% of small businesses are actively investing in SEO.

Why does web positioning or SEO matter in SMEs?
If this situation can be seen in the United States , where the idea of ​​having a web platform to offer your products is totally accepted, what will happen in our country with SMEs?

It is a fact that studies show that those who do SEO achieve a return on their investment (ROI) . For example, 72% of business owners, according to a Leverable.com survey , saw an improvement in their profits. Plus, making these types of efforts is certainly much cheaper, on average, than massive marketing efforts.

Why SMEs don't use SEO
Perhaps the fact that SEO in SMEs is not more used  is due to a variety of preconceived notions or prejudices about this discipline. For example, SEO is thought to be a practice full of spammers and fraudulent people. With this idea, many small companies do not do SEO for fear of seeing their reputation damaged.

Additionally, other business owners claim that they Email Data and their employees don't have time to learn . Even, they do not see it as important to dedicate the valuable time used to attract clients in this type of techniques.

Monetary resources are also an important factor for not investing in SEO. Sometimes SMEs have only a limited amount to invest, and they prefer traditional advertising to do so.

And speaking of traditional advertising, it is still an effective technique for many SMEs. Using billboards, radio, newspapers, local TV stations, among others, is still relevant. Traditional advertising is also easier to plan, execute, and understand than SEO.




What can SMEs do?
Obviously, one way to get the help you need with SEO is to go to a Digital Marketing agency . Thus, the company itself or its employees should not be distracted from their essential tasks and can take advantage of SEO tactics, carried out by professionals, to put their business on the digital map . There are a variety of companies, not just large corporations in larger cities, that offer this service.

For example, for web positioning in Cancún , it is possible to find someone who carries out this work professionally, close to the company and with the possibility of adjusting the strategy depending on each company.