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He knows the problem and wants to know how to solve it by searching for information online He has found the solution and is looking for the right supplier of that product/service The three points above represent the three phases of the buyer's journey, the purchasing path of online prospects. manage-company-blog Download our free Introduction to Business Blogging eBook and learn how to plan, write, optimize articles, and measure results! In B2B, more than 80% of buyers carry out searches completely independently and only after having identified the right solution do they come into direct contact with the potential supplier.
Gone are the days when you were totally dependent on the presentations of a salesperson to get all the Photo Editing Services news and updates on offers in your sector. How can you be found when they need a company like yours? Giving them what they are looking for: information. The perfect place to offer them is the blog , but the contents published must be valid so that readers find them interesting and recognize you as an authoritative source first and foremost, a trusted consultant in deciding on the best solution to the problem and a leader in the sector when it comes to choosing the supplier.
Warning: an effective and well-structured content marketing plan involves the creation of blog articles that are not only impeccable from a grammatical and syntactic point of view, but also sufficiently long and SEO optimized, as well as more in-depth premium content, to encourage users to leave your data in a form and convert into valid leads for the company. It is an approach, inbound marketing , which integrates content, but also social media and other digital tools. New Call-to-action Publishing a 100% complete post is not necessary, nor even feasible, remember that Google assigns a score to.
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发表于 2023-11-26 05:49:09