Beyond the tech: Your Success

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In the simplest sense, an email creation platform serves as the center of gravity for your creation process.

Unlike your Email Services Provider (ESP) or Marketing Automation Platform (MAP), an email creation platform does not deploy your campaigns, manage your email lists or bounces, or provide delivery options.

Many ESPs and MAPs may include an email builder as part of their Whatsapp Mobile Number List solution, but it is not core to their offering and fails to deliver the same capabilities that an email creation platform provides.

ESPs and MAPs are centered on automating various aspects of your email marketing efforts.

An email creation platform is focused on the creation process and compliments your existing ESP and MAPs, integrating with the rest of your marketing technology stack to streamline your email production.

While ESPs and MAPs may come with an email builder, email creation is not a product focus or priority for these technology platforms.Change is hard, especially in email creation, where many teams have been building emails the same way for years or decades.

Because email creation platforms are designed to transform the way teams work, it is important that your email creation platform offers an elevated level of customer success to ensure your success.

Great support starts with a team that can help you set up the platform and walk you through the important questions you’ll want to consider as you rethink your process, as well as setting up your modules, templates, and permissions.

Because your process is likely changing with the introduction of an email creation platform, it’s important to think about the people impact and not just the software settings.

Many email creation platforms offer self- setup capabilities, but few have a team that will step in to configure the platform and integrations, educate your team and stakeholders via live training sessions, and ensure your success.

Even after the initial onboarding process, your support and success team should remain available and alert you to any product updates or releases to ensure you are taking full advantage of the platform.

More importantly, a true success team is committed to building long-term relationships with their clients, working in tandem with your organization to optimize your email creation process, get everyone on board with the new process, and to ensure you deliver measurable outcomes and exceed your goals.




Establishing an agile email creation process takes more than simply implementing a new technology solution. Marketing operations teams must adopt a new mindset focused on speed and collaboration.

The best customer success teams are equipped to help lead your team through any change management issues that may arise as you graduate up the email marketing maturity curve.