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Since Pieter Pot started in 2019 from the university laboratories of Delft, it already has activities in the Netherlands, Belgium and more than 3 million euros in investments to scale up its activities. This trend is certainly not limited to retail. By 2022, we will see new, more sustainable business models emerging in every industry: finance, insurance, automotive, pharmaceuticals, you name it. Peter Pot website. Your action It is the end of 2021 and the beginning of a transformational decade. Sustainability goes from a nuisance to a necessity.
It doesn't matter which industry your corporate startup is in: a sustainable DNA is demanded by your customers and you better have a plan. Create value and design with circular service models: reuse, repair, rent, remanufacture and convert waste into value. 2. The Underdog Startup photo editor You might think that with millions of products and services on the market, all types of consumers are served, inundated with suppliers to choose from. But we all suffer from a kind of design myopia. In most cases, services are designed by and for a fraction of our demographic: the average middle-class white male-neighbour.
In 2020, the percentage of black women employed by the top 10 Silicon Valley tech companies was virtually nil. According to the Women in Tech Report 2021 by TrustRadius, so-called bro culture is rife in tech companies, with 72% of women in tech reporting having worked at a company where bro culture is ubiquitous. And this has never been clearer. This is now more visible through increased data transparency, cultural happenings such as the BLM and the digital empowerment of micro-communities.
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