SEO in the Age of Core Web Vitals

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The success of any online project depends on its position in search engine results. Search engine optimization has become one of the main areas of website promotion for many SEO experts. But in recent years, Google has focused not only on keywords and external links, but also on user experience. Google strives to provide users with the most useful, convenient web resources and periodically improves their quality assessment mechanisms. One of the significant updates was the comprehensive Core Web Vitals indicator. Core Web Vitals is a set of key parameters that analyze user experience on web resources. The Grizzly team explains what these parameters are, how they can be assessed and improved.

How does Core Web Vitals measure user experience? Google Core bulk email campaigns VitalCore Web Vitals algorithms measure various aspects of performance and user interaction with the site. The most significant ones include: Largest Contentful Paint. Measures the time it takes for the user to see the main content of the page. Shows how quickly the largest web element on the page loads. First Input Delay. Analyzes the time interval between the initial interaction of a visitor with a resource (for example, clicking on a button or link) and the moment when the browser starts processing this action. Allows you to evaluate how quickly the site responds to the visitor's actions. Cumulative Layout Shift.



Measures unexpected shifts of web page components during loading that can lead to unpleasant consequences. For example, unexpectedly pressing the wrong button due to a change in the page layout. Helps determine the stability of the layout and usability of the platform. Researching and improving metrics is becoming a key element of a successful SEO strategy in the era of Core Web Vitals. Where to analyze Core Web Vitals metrics? To successfully optimize parameters, it is necessary to use special tools that allow them to be analyzed and improved. Here are some of them: Google PageSpeed ​​Insights — informs you about the loading speed of web pages on mobile and desktop devices.

Analyzes the data and provides suggestions for improving performance. Google Search Console — provides reports on how a web resource is presented in search results. Allows you to track changes in indicators over time and get advice on how to improve them. Web Vitals Extension is a Google browser extension that monitors Core Web Vitals parameters on your site in real time. Provides LCP, FID, and CLS information for each page and helps identify problem areas. Lighthouse is another automated Google service that analyzes the quality level of a web page and provides optimization suggestions. It also evaluates Core Web Vitals and helps improve performance and user experience.