In-store measurement of SMS campaigns: optimizing your activation mix

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The SMS marketing acquisition designed by Wellpack, in its Drive To Store dimension , has just reached a significant milestone, making it the equal of other digital levers and the champion of offline media (email, flyers, etc.). In-store measurement completes the progress of an SMS marketing campaign to measure the effectiveness and relevance of a campaign implemented. Wellpack relies on its historic partner  Retency in order to have optimal in-store measurement.  

An impartial in-store measurement
Being both an activator and a measurer is suspect. This is why Wellpack website development service has partnered with the most reliable third-party measurers on the market who independently attest to the in-store performance of its SMS marketing campaigns.



An incremental in-store measurement
Who guarantees that the performance of a campaign is not largely that of natural traffic, which would have gone to the point of sale anyway?
Subject to sufficient volumes, Wellpack sets up non-exposed control groups and measured like the exposed targets in order to share the increment generated by SMS marketing .

Rapid deployment
Two scenarios. You are already working with a third-party measurer. Wellpack knows them and plugs into their solutions.
You are not yet working with a third-party measurer. Wellpack directs you to one of its partners best able to meet your prerequisites.  In addition,  Wellpack  is committed to and guarantees rapid deployment and we put all our know-how at your service, for optimal performance at a lower cost.

A marginal cost
The beacons or measuring boxes are deployed in your network free of charge. Between 5 and 10% of the activation budget will be billed to you in addition to the campaign for measurement and reporting.