The buyer also becomes aware of their pain

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Awareness of a need The first stage in the marketing funnel is when the buyer becomes aware that they have a need. points and of other unresolved issues, all of which prevent them from successfully carrying out their business activity. In short, they recognize that they have a problem. At Plezi, for example, we sell marketing automation / B2B inbound marketing software. Our potential customers all have a website, with downloadable content and a blog.


How can we create content with high added value for them? What can we do to ensure the process deutschland phone number for creating articles is not too time-consuming? How do we qualify the leads we generate? Our content focuses on addressing the gap that exists between a prospect’s present situation and where they want to be. The goal at this stage is to draw your target customers’ attention to the challenges they face, what frustrates them, and their pain points.




It’s a bit like rubbing salt into the wound before applying the ointment! At the awareness stage, you can start off simply with 3 or 4 blog posts and one piece of premium downloadable content, also known as a lead magnet. At Plezi, we’ve created a kit for building buyer personas that prospects can download. Creating buyer personas is an essential step if you want to start using inbound marketing. This piece of “awareness” content is integrated into our blog using calls to action.