Experiment with pop-up

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You wouldn't give your email address to subscribe to a blog, but you would to get a -euro gift card on Amazon. Make sure the information you request is proportional to your offer. Before you start, don't forget this simple tip Landing pages should rarely have a top navigation menu. You want to guide visitors down the marketing funnel to convert, and removing visible top navigation also helps eliminate distractions from conversion. banner-pains-hubspot-smartbound- - x -Sep AM What makes a good landing page? . Effective design Keeping your audience in mind is very important when it comes to design. Is your target audience tech-savvy? Then make the page innovative. Is your audience younger? Keep the text conversational.

The point is that when you design a landing page you have to make sure that it attracts photo retouching those who read it, while remaining consistent with the brand. The design also includes the images used and the fonts. Be consistent and choose images and fonts that help support the content. Although the design should fit your demographic, you always want it to be clear and relatively simple. You want the reader to understand how downloading this ebook will solve some of their pain points, or why they need to schedule a demo with your company. Finally, add social sharing icons, if appropriate. These leads should be able to share this great offer with their friends or colleagues if it is something shareable.



If you're curious to see some landing page examples, check out this article from HubSpot on their best examples of effective landing pages. . Lead capture forms The form seems like the easiest part, but it can make your landing page and the data you collect decisive. Forms are not only useful for collecting information about leads, but also for segmenting them. That's why it's important to consider what information to ask for on the forms.