What Do I Use To Edit My Videos?

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If you’re using an iPhone or a Mac, iMovie is a free, easy-to-use option. If you’re wanting something far more robust, Adobe Premier Rush (monthly subscription) is a powerful editing app that can be used across any device (iPhone, Android, Mac, PC). If you want to compare with other video editing apps, there are a lot of free and paid options available for both Android and iPhone users: Best Apps Similar to iMovie for Android Best Android Video Editor Apps 2019 Best Video Editing Apps for iPhone 2019 If you’re working from a desktop computer (Mac or PC), there are a number of free and paid plan options available too – here is a link that reviews 2019’s top rated video editing software. Types Of eCommerce Product Videos There are a number of ‘types’ of videos you can create, and in this section I’m going to focus on a few that you can easily add to your eCommerce store even if you are just starting out.


Product-In-Use Videos Some products may not be exciting when shown all on their own, but when you show how your product works, you allow potential customers to see the benefit of using it. Here’s an example of how a seemingly ordinary product creates benefit to the person using it. The video itself is quite simple (it shows the co-owner using it on her own hair), and when it was originally posted on Facebook it went viral, and was asia mobile number list viewed more than 90 million times on Facebook alone. Product-In-Use Video Sample Truth be told, I have impulse purchased on numerous occasions based on product-in-use videos alone (yes, I own that hair straightener, lol). Another example of a really great product-in-use video can be found throughout Old Navy’s website. In the video shown below you can see the product page shows photos of a dress taken from different angles. But how Old Navy nails it, in my opinion, is by including a video of someone actually wearing the dress. Why is this awesome? Because it lets shoppers see from EVERY angle how the dress moves and fits when worn.



Product-In-Use Sample Video In case you’re wondering, yes, I have also impulse-purchased from online clothing stores based on their use of product-in-use videos, haha. Spinning product showcase videos are perfect for smaller products like jewelry, watches, accessories, and decor items. These are especially great for online stores because they allow shoppers to see a product from multiple angles. To create a really polished look, you could incorporate a ‘light box’ with your showcase style video and edit in background music to create a desired mood around your product. Spinning product showcase videos are not as difficult to create as you might think, and to prove it, I’ve created my own (shown below) using my iPhone, the iMovie App and a few items from around my kitchen. For all you fellow impulse-buyers out there, no, I'm not selling my personal decorative soap dispenser cover, lol. (But yes, it was another one of my impulse-purchases.) Unboxing Videos These types of videos are perfect if your product doesn’t come in ordinary packaging… it comes in your own branded box.