MenuSifu: 调研显示美国年轻人想在疫情缓解后立刻奔赴餐馆！

男人帮

上周日，美国商业媒体CNBC发布了一篇文章，表示多数美国年轻群体正渴望着重回公共场合就餐、畅饮  
总部位于芝加哥的调研公司TruePublic访问了年龄在16-35之间的一批美国人，在疫情危急开始消退后，他们愿意多长时间后重新回归熟悉的生活方式  

“从心理学上说，当人们处糟糕的情形下时，人们更倾向于说‘疫苗出现以前我都不会回去！’ ”TruePublic的CEO Kaben Clausen说道  
以小编的理解，他要表达的是，是人们的最终行为会比下面的调查结果更为乐观  

调查发现，受访者中有55%的人选择了在居家令结束后立即奔赴餐馆，  
而16%的人会选择等几个月再去外面就餐，13%的人表示要等到疫苗有进展，  
甚至还有16%的人表示即便疫苗研制出来了也要再等一段时间  



  
Source: TruePublic, CNBC  

文章还说道，在外就餐是绝大多数受访的美国年轻人唯一愿意立刻恢复的活动  
对于去电影院、旅游、健身房、音乐节、体育赛事等这些行为，他们会再等几个月  

Clausen表示，实际上现在美国有两种年轻人——对疫情不屑一顾的年轻人和对疫情非常在意的年轻人  
TruePublic发现这些年轻人中有43%已经为了聚会放弃了自我隔离，其他的人依然小心翼翼  



  

文章还说道，有些年轻人还可以在家办公，对于这些足不出户但仍然能领到薪水的知识分子来说  
虽然网上购物量激增，但依然满足不了他们的购物欲  
因此等他们将来出门时，很有可能以平时两倍的数额来消费  
小编对此的想法是，这里的消费场所一定是一个带有社交属性，同时又在居家令期间受到严重限制的场所，那么就一定是餐厅酒吧  
年轻人迫切想要走出家门，聚会畅谈  





已经有几个州在计划解除居家令，餐厅老板们要提前为这一波消费复苏做好准备  
最重要的就是打破消费者的内心屏障——社交距离依然是每个人心头的痛点  

举个例子，短期内消费者一定会对重复使用的菜单有抵触，那么是否可以考虑换成一次性菜单？  
或者以华人为主要客户的餐馆是不是可以提前做个微信扫码点餐？  
桌子上贴个二维码，食客扫码后可以自己在手机上进行点餐  



  

从目前市场看，顾客对MenuSifu微信点餐的接受度很高，特别是年轻人对这类产品很喜欢据不完全统计，可节省客人等待时间约为15-20分钟，可为餐厅节省人力成本约30%  

在线点餐更是成为餐馆成功的标配:  


  

欢迎扫描添加下方微信二维码来了解我们的产品及服务；或者拨打我们的24小时咨询电话，获取我们真诚的运营意见。  


  
同时欢迎各位读者访问MenuSifu的博客，查看更多最有价值的餐馆运营技巧以及最新的行业资讯  
www.menusifu.com/zh/blog/  

Reference:  
https://www.nychinaren.com/la_weblinks/task_view/id_7572.html: 2020-04-21 Restaurant Dive [issue:26892]&utm_term=Restaurant Dive  

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